Discover three special benefits that your commercial security cameras can bring to your Baton Rouge business.

3 Things You Didn’t Know Your Commercial Security Cameras Can Do

Did you know that commercial security cameras from Custom Security Systems can do more than see activity in your Baton Rouge business? Our cameras have advanced features that help optimize your business operations and enhance your customers’ experience. Gather data about your customers. Discover high-traffic areas in your store. You can even connect your cameras with your sales technology to protect against theft! Discover three uses for your commercial security cameras that you didn’t know were possible.

1. Our Commercial Security Cameras Can Track Traffic

One of the most valuable features of our commercial security cameras is the ability to count people as they enter and leave your Baton Rouge store. With this feature, you can track and monitor peak traffic times. This information can help you make better staffing and marketing decisions, optimize store layouts, and improve customer service. 

Schedule the appropriate number of employees at high-traffic times to ensure customers receive the best possible service. Plan promotions for slower days to get people in your store. And, this can also help to prevent potentially dangerous situations. 

2. Gather Heat-Mapped Imaging

Another helpful feature of our business camera systems is their ability to gather heat map images. These images are created by analyzing footage and tracking movement within the camera’s field of view.

Heat maps are typically represented using a color gradient. Warmer colors, such as red and orange, indicate high-activity areas. And cooler colors, such as blue and green, indicate areas of low activity. These colors make it easy to quickly identify areas of their store that are receiving the most attention from customers.

This feature provides valuable insights into customer behavior and traffic patterns. For example, these images can indicate where people spend the most time in your store. Or, address potential bottlenecks or areas of congestion. You can then optimize your product placement and store layout to increase sales and create a more efficient and enjoyable shopping experience. These heat-mapped images can help you make data-driven decisions to improve operations, increase sales, and enhance customer satisfaction.

3. Connect With Your Point of Sale Systems

With Custom Security System’s Connected Services, you can stay up-to-date with your business no matter where you are. All you need is a smart device! Our commercial security cameras can be integrated with your Baton Rouge point of sale (POS) system. This integration enables you to match video footage with transactions. And, it can help you identify fraudulent activity, monitor cash handling procedures, and reduce the risk of theft. In addition, if a security event occurs, our app will notify you of concerns by text or email. 

Get Commercial Security Cameras in Baton Rouge

Counting individuals as they enter your store, monitoring a store heat map, and integrating your POS can help businesses improve their operations. Access high-quality video footage remotely from any device with an internet connection. Monitor your business from anywhere, at any time, and respond quickly to any potential security threats. Use these camera system features to provide better customer service and enhance security!

If you want commercial security cameras in your Baton Rouge business, don’t wait to reach out. Our team at Custom Security Systems can help you build a system tailored to your company’s needs. Call us at 225-927-5535 or make an appointment with us. Let us help you protect and optimize your business with intelligent technology.